What started as taking photos of my dinner (as all great social media stories do) quickly became something much bigger.

A career spanning over a decade in social media marketing, with no plans to slow down anytime soon.

ShySocial was created to support brands and businesses in better understanding the digital marketing landscape and using social media in a way that’s strategic, authentic, and genuinely effective not just “because everyone else is doing it.”

I’m a London-born, T-shaped marketer with a strong focus on organic social media, content, and community building, backed by extensive in-house and agency experience, including team training and mentoring.

Alongside running shysocial, I’m a friendly mentor, part of The Arboretum Network, and a big believer in creative storytelling through digital content.

With 13 years of global social media experience, I’ve worked across industries including Investment Management, EdTech, Real Estate, SaaS, B2B, and D2C—delivering influencer-led and omni-channel campaigns along the way.

An avid Instagram user (currently via TikTok), I help brands show up online with confidence, clarity, and a little personality.

I love music, too. Check out my playlist below.